Hotels

It was a good start of the year for hotels in Mainland Europe. On the back of the positive results in the last quarter of 2019, profit per available room saw a 5.7% y-o-y increase in January 2020

Here are the top five things you need to know in hotel digital marketing, including changes to featured snippets, key points to leverage TikTok, and rollout of video ad blocking in Chrome

You must know what guests are saying on social media and in online reviews. Hotels should employ social listening or online reputation tools to proactively search, understand and then take action

With end-to-end rate integrity using analytics to track travel sellers’ flows, hotels ensure transparency across sales and distribution channels, including both accredited and unaccredited OTAs

Social Proof is a shortcut to decide how to act. Showcasing social proof on your hotel’s website can be your best friend when it comes to engaging online visitors and converting them into guests

Hotels profit in January was up 7.7% YOY on a per-available-room basis, driven by top-line gains, including a 3.4% YOY increase in RevPAR, which was noticeably all occupancy driven

Just like current hotel website design trends highlight simple, clean layouts, concise text and captivating images that do most of the talking, email marketing should follow suit

Considerable changes to the PMS landscape are on the horizon, indicating an influx of cloud computing, open API marketplaces, middleware layers, enhanced connectivity, and so much more

In hospitality, service recovery provides a rare opportunity for businesses to turn a lackluster experience into a memorable one by harnessing the needs and desires of their guests

Is a one-size-fits-all technology solution ever what it’s cracked up to be? Almost never. Here’s why, and what questions Hoteliers nned to ask when considering new tech