Hotels

Every hotel uses similar tools for distribution and OTAs have become a commodity. That means it’s harder for smaller hotels or chains to stand out

Travelers reveal growing confidence in a return to air travel, frustration with current restrictions, and acceptance of a travel app for health credentials

Google is putting a strong emphasis on enhancing search for hotels to not only improve user experience, but give advertisers more campaign optimizations

What’s the point of executing your email marketing strategy if none of your emails find their way to the inbox? That’s where email deliverability comes in!

Over time, direct mail – a once prized possession of great travel and hospitality marketers – has taken a backseat to hyper targeted digital advertising

Consider different upselling offers for different guest segments. In time you will find the offers which provide the best guest experience and most revenue

Most markets are continuing to show modest signs of positivity in terms of pick up and web traffic as vaccination roll outs continue across the globe

In Part 2 we look at how Price Fairness and Price Identity feeds into Customer Lifetime Value. We also take a moment to reflect on the Covid situation

The launch of BenchDirect is a natural progression providing hotel brands with a totally new and much more powerful benchmarking tool

Social media, which has been the main communication channels for most people during the global pandemic, has become a critical marketing tool for hotels