Hotels

Even if you have been running retargeting campaigns, there are so many things, initiatives and strategies that you can adopt, that might wonder “how have we not been doing this already”

The extent to which coronavirus has impacted the hotel industry is coming into focus based on new data, which provides further transparency in terms of the damaging impact on hotel profit.

You want everyone on the same page, prepared for what may come along. Advance preparation often separates those who make it through a crisis fairly unscathed and those that struggle.

Older generations are far less likely to travel given the associated risks between advancing age and the coronavirus. This warrants consideration within your hotel’s marketing strategy.

Hotel Sales teams should still be selling, developing relationships, and prospecting. The only thing to consider is where you focus. Localization in your sales processes is the key to minimizing impact.

Analyzing hotel data from previous two months, we’ve identified trends of when guests are still booking hotel rooms – and how lead times are changing in countries that are on road to recovery.

Even if your property is one of the hotels that has had to shut their doors for a couple of weeks or a month, get ready to start pushing out messaging for late spring and summer travel.

Despite the increase in flight searches we’re seeing a reduction in longer distance travel for leisure destinations within the U.S., trending towards distances that could be traveled by car instead of air.

What’s most important is to train sales and reservations staff to show compassion for the person who is canceling. Remember that the true heart of hospitality is human kindness, especially for strangers.

Due to the recent unprecedented interest rate cuts by the Federal Reserve, the prime rate is now set at 3.25 percent, setting the table for many financing strategic options for hotel owners to consider.