Hotels

Content which is engaging, interesting, and relevant to their values will resonate far more than generic marketing or sales messages

We know from first hand experience that when done right, the art of upselling can be fun, engaging and a genuine win-win for the guests and the hotel

The “Booking Sponsored Benefit” is nothing else but “discount for advance payment” which is applied to the customer when the following conditions are met:

Creating, or updating, guest personas for your hotel may seem a daunting task. However, as with all successful strategies the devil is in the detail

Hoteliers need to look at all hotel spaces available to them, but being on-property daily can make it difficult to see the opportunities that could exist

A price driven recovery from the Covid crisis would be a “terrible move” because customers are willing to spend more on travelling “better”

Wholesalers can play a major role in the way you distribute your hotel rooms and rates. They will never distribute your inventory directly to travellers

No hotel revenues have been impacted as dramatically as traditional meetings and events, leading many to wonder whether it will ever return to same levels

In the hotel distribution space, the most important opportunities to encourage direct booking, and re-book future stays, occur through human interactions

Recovery in leisure travel will be supported by pent-up demand and accumulated savings, although timing will be influenced by pandemic containment measures