Hotels

With the world in quarantine, I have been surprised to see many hospitality vendors already posting their “recovery and marketing guides,” as if this is a just another minor hiccup

Times are changing fast, and it’s safe to say projections for 2020 occupancy and RevPar have gone out the window. While supply and demand may rebound quickly, RevPar may take longer to recover

A hotel re-opening will likely be gradual, done by risk assessment, and probably include many restrictions. Knowing that, we should not just sit home and wait, we can prepare so we are ready

Hotels need to prepare for new trends; new segmentation; and a shift in guest behaviour. You should start planning for a way out of this and let your Revenue Manager and RMS work for you

Cutting marketing budget during a crisis is a knee-jerk reaction for many hotels. Marketing is essential to win bookings, loyalty, and cement your market position before demand recovers

After months of stagnancy, many hotels simply won’t be in a position to scale up their operations quickly enough. Will your hotel be ready when this crisis subsides

Though flow-through and flex are not top of mind for hoteliers during these times, when the world begins to right itself, measuring how much revenue is converted to profit will be of key importance

This is a slightly different podcast to normal as it will focus on two initiatives apaleo and GiftUp have devised to support hotels and communities during this crisis

Unfortunately, no one has a timeline for this and when it will end. So the best option is to focus on evergreen digital activity that will benefit your business now and in the future

If surveys are part of your guest experience management strategy, leverage this reputation tool to find out how clients felt during their stay: did they feel well informed?