Hotels

Traditionally a big portion of hotel revenues comes from the business travel segment, and that balance hasn’t changed in a long time. After Covid-19 crisis, this balance may change

OTAs are still active and changing their paid media strategies as the COVID-19 crisis develops, taking huge advantage of the shopping from home consumers – and you should be too

In this podcast we talk with Veit Meier and Till Benthien, from berner+becker, about how hotels can work through the crisis and prepare for the future – which will eventually come

Retargeting for Hotels is sooo important, that I started talking about it re the Coronavirus, as the one task I suggested every hotel to master, in preparation for the post emergency. […]

While we wait for the world to slowly shift to a new “normal”, here are a few predictions and how OTAs and other third-parties can anticipate them in the most beneficial way

In this environment, a central concern for hotel investors and operators is expense elasticity, representing the extent to which expenses can be reduced in proportion to revenue

While flight searches and bookings are declining rapidly due to travel restrictions, our data shows a subtle and gradual upward trend in travel to parts of the Middle East from Q3’2020 onwards

By adding new content to your website or communicating on social media (preferably both!), hotels can show messaging relatability and authenticity, remaining top-of-mind with their audience

As Coronavirus (COVID-19) continues to impact travel, it’s important for hotels to have an action plan in place that addresses both the current state and the future rise in travel […]

Analysts often optimize prices with a bias toward volume. If applied to the current situation, this tendency could trigger a race to the bottom that would harm revenue and price positions even more