Hotels

Google My Business for Hotels: 11 Ways to Optimize Your Listing

If you haven’t taken advantage of Google My Business, what’s the holdup? This free search tool opens the door to a bevy of SEO opportunities.

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How Can You Increase Family Bookings Through Your Website?

People are dreaming, researching, and booking their next staycations. This includes family groups, who will make up a huge chunk of the staycation market.

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Key Hotel Marketing and Revenue Strategies Post Summer Season 2021

Who knows what will happen this year, but what’s certain is hotel marketing efforts will only positively impact revenue and profits if implemented correctly

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Around the Globe Hotel Profit Perks Up, Just Not in Europe

The U.S. hotel industry was in need of a month like February. For Europe, it was another in a string of profitability pain. NB: This is an article from HotStats […]

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Top 7 Google Ranking Factors You Need to Know in 2021

Quick trivia question: How many ranking factors does Google take into account when deciding where to position your site’s content in search results?

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How to Use Negative Hotel Reviews for Positive Change

By instilling a ‘never again’ mentality and starting from scratch, management can ensure that their reviews start heading in the right direction

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How Modern Revenue Management Is Changing Hospitality In Three Ways

To cut through complexity and create forward-looking commercial approaches, revenue managers and leaders need access to data from all corners of a property

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Beonprice “Who are We?” – In conversation with Emilio Galán

Emilio introduces us to Beonprice, it’s solutions, their core differentiators and how their aim is to empower Revenue Managers through their solution

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The Direct Booking Index (DBI) and Why Hoteliers Should be Using It

Using the Direct Booking Index to track how effective your hotel’s direct channel strategy is will encourage your brand to give more focus to direct channel

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Which Channels Drive New Users to Your Hotel Website?

If you want to know where the traffic to your hotel website comes from, the Source/Medium Google Analytics report is the one you need to consult

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