Hotels
Managing Hotel Capacity Constraints in a COVID-19 World
Inevitably, limits on capacity will lead to similar limit on the observable demand. As you phase inventory back in, it is likely there is additional demand
Top of Funnel Hotel Marketing for Early Recovery Stages
In addition to creating content that draws in traffic, you’ll want to implement marketing strategies that are designed to keep them in your sales funnel
20 New Direct Booking Benefits for the Age of Social Distancing
In the social distancing era, travel will look very different. Even the direct booking benefits that hotels can offer and what travellers can do will change
When Will Bookings Outpace Cancellations Again?
Hotel operators will monitor ratio of bookings to cancellations but should also keep an eye on their own and competitors’ rates and evolving patterns
Revenue Management: What can Hotels Learn from Delta Airlines?
If you equip your revenue manager(s), they will be able to be much more efficient and have more time to spend on the strategic aspect of their job
Four W’s of Data Analysis for Hotel Recovery Marketing Strategy
We’ll walk you through simple ways to use data to inform your hotel recovery strategy, starting with four W’s of data analysis: who, where, why, and when
Have you Re-aligned your Marketing Strategy for a Domestic Market
One thing is very clear; international travel will be a rarity in 2020. It’s essential to update your digital marketing tactics to focus on domestic markets
If You’re Hoping for a Bounce Back Later, Focus on Your Hotel Technology.
Setting up or restarting technology you may have paused can be an ordeal. Start now and be ready from Day 0 to make the most “rush hour demand”
Study Finds More Than Half of Companies Considering Resuming Travel in Near Future
Companies who reported canceling or suspending most or all trips to specific regions are considering, or plan to, resume business travel in the near future
COVID-19: Updated Insights on Travel Impact, The Middle East and Africa
Luxury hotels show signs of domestic market recovery. As flights resume, this will likely be reflected with regional, and eventually international travel