Hotels

Forecasts project pent-up demand for travel experiences in the Asia Pacific region. Flexibility in marketing and delivering new experiences will be critical

Marketing should understand where the gaps in occupancy and segments lie and work backwards to create plans to fill those gaps

By using guest feedback information to tailor your product offering to the market most likely to return soonest, you stand to recover as quickly as possible

Deflagging will create greater competition and diversity, especially those who already have guest experience focused technology implemented in their hotel

When projecting a point in time in the future and trying to anticipate demand, it can seem like making decisions based simply on experience or intuition

We’ve seen optimistic movements in both hotel demand (searches) and the rate of new COVID-19 cases. Below we break down the top trends and updates by region

Experience marketing uses the unique aspects of your property to develop social media campaigns to attract guests. So, begin by thinking of the 5 senses

Google Hotel Ads Shared with Text Ad Feeds. This was probably the announcement from Marketing Live which will have the most impact for hotels

In order to prepare for the reopening and upcoming booking boom you need to have these key components of a highly converting website in place

Covid did not create cancellations, but it will perpetuate them. Hoteliers must understand the patterns because it helps determine how to combat the issue