Hotels

When building campaigns for social media, remember it’s not just intelligent guest segmentation that drives digital marketing success

a Revenue manager should not only prepare accurately the strategy, but also be open and flexible, constantly measure the results, and work with technology

As the final stage of the direct bookings process, it’s of key importance that your website and booking engine are at the heart of the customer experience

In addition to collaborating with the Sales & Marketing Teams to generate revenues, the Revenue team needs to pay more attention to the costs incurred

This increase is linked with growing rollout of vaccines and guidelines, as well as travel “bubbles” and corridors for safer air travel between countries

7 key findings, let us call them ‘Commercial Mistakes’ the property was making, were identified to answer why the hotel’s revenue struggled to improve

Facebook Ads give you multiple ways of showing your luxury hotel to users in your target audience directly, instead of the lottery of organic Google results

Digital technology should not equal a less personalized approach or a lesser guest experience. On the contrary, it is there to take it to the next level

Ask a revenue manager why they lose sleep at night, and you might hear a few mentions of uncontracted OTAs and booking sites that pop up in metasearch

Without a comp set, and the marketplace intel that comes along with it, you’re left guessing as to where you can improve the performance of your property