Hotels
Three Ways Covid-19 will Change how Travel is Booked
Far away lands are off the table for most of us. According to the survey, 70.1 percent of travelers expect to first travel domestically
Negative Hotel Guest Reviews Increase During Pandemic
Data shows majority of negative reviews were centered around cleanliness and relevant to COVID. The following are recurring themes of the negative reviews
Google Hotel Products Evolve! Who Will be Winners and Losers?
We talk specifically about Google, how it has evolved a number of its products and how they can be of real value to hotels in a risk free way
Hotel Online Marketing During Coronavirus & Beyond
If you are struggling to find marketing solutions in lockdown, don’t be afraid to slow down, get back to basics and build online strategies from ground up
The Rise of Display Ads in the World of Meta
By focusing on optimized ads spend across metasearch channels, hotels can expand reach to a broader demographic and drive direct bookings
Could Rural Hotels Be the Big Winners Post COVID?
Rural hotels are naturally located far from bustling tourists and busy populated areas. This turns a niche vacation experience into a desirable attraction
Revamp Product Positioning and Revive Your Strategy
Being adaptable and agile will be important to your recovery strategy as you navigate your hotel through these uncharted territories
Top 5 Digital Services You Didn’t Know You Need
An integrated digital marketing strategy means having the right mix of channels and tactics for your business whilst not discounting any of them outright
A Reopening Checklist for Hotel Marketers
No matter where your hotel is in the reopening recovery journey, this checklist can be customized to fit your current and future needs
Hotel Rate Trends Summer 2020: London & Paris
As hotels re-open, revenue managers are developing rate strategies. But with no historical data they should review the entire market and go beyond comp set