Hotels

Many prefer a desktop device to make final purchase, that introduces the potential to lose conversions. Retargeting is an effective way to reclaim them

Google Analytics 4 comes into play and this is definitely big news for all of us, because the way GA tracks and treats data is different

One way that Hoteliers are capitalizing on the built up appetite to travel is through offering gift vouchers. We explore why this is the case

There’s an acute need to look at every dollar within this year’s budget and medium-range forecast, focusing on keeping cash burn down

Google debuts a trio of new tools and Instagram expands new Guides feature. Here are top 5 things you need to know in hotel digital marketing

We work with inventory that is time dependent. developing an effective sales strategy must work hand in hand with revenue management theory

As you know the front office is the command post for your operation. Making sure you have solid internal controls at the desk is mission-critical

When business travel returns, it’s likely its form will change, with people expected to combine meetings so they get more out of each trip

The hotel industry is still feeling and reeling from the pandemic sting, though vaccines could be the antidote to spur devitalized demand

If optimism turns into reality, hotels could see the first signs of leisure guests to capture, followed later in the year 2022 by business travelers