Hotels

CPOR isn’t just about tracking costs; it’s a reflection of how well (or poorly) you’re managing your hotel’s daily operations

In addition to aligning offers with guest behavior and preferences, some rate plans are designed to reward desired traveler behavior

Dynamic pricing requires a sophisticated understanding of market trends and demand forecasting. Hotels with less advanced pricing strategies may struggle

Hoteliers who understand the content marketing funnel can have content in place to convert occasional and frequent travelers into guests

Crafting a successful website search strategy takes work. One of the first things to do when you begin an SEO campaign is map out a keyword strategy

If the goal is to increase direct revenue and bookings, the first step should be to look at your website and make sure it is fully optimised

Coupons have proven, time and again, that they are a highly effective sales tool. Here are some ways to use them to your advantage

With more travellers prioritising ‘vibe’ and spending more money on experiences, the value in well-executed stories is intuitive

Seasonal fluctuations don’t just refer to loss of traffic during quiet periods, they can also easily mean oversaturation during busy periods

With the right mix of creativity and a splash of urgency, you can turn your Black Friday campaign into a booking magnet