Hotels
CPC or CPA on Metasearch: Which One Is Right For You?
For those running metasearch on a CPA model, the deadline to find a new way to access metasearch is approaching, and fast
How Small Luxury Hotels Can Benefit from Influencer Collabs
We delve into the benefits of influencer partnerships for smaller luxury hotels and provide actionable tips on how to implement these collaborations
The Hidden Cost of Outdated Sales Methods in Hotel Group Sales
In the fast-paced world of hotel group sales, speed is crucial. However, the current outdated methods are slow and cumbersome
Steps to Implementing Data Based Pricing Strategies
Given the unpredictability of the current market, it’s key that hotels update their pricing based on the current supply and demand on a regular basis
Revenue Streams: Maximize the Potential of Hotel Function Space
By effectively using function space, hotels can tap a myriad of revenue-generating possibilities. We look at how you can get the most from an events program
How Revenue Managers Can Develop a Data Driven Demand Forecast
As an industry, we know there are several ways of forecasting and as revenue professionals, we may be asked to contribute to
How to Work With OTAs (tips for negotiating fair fees)
When the relationship is finely tuned and tailored such that OTAs don’t become your only channel, the cost is more than compensated for by bookings
Maximizing Profitability: Revenue Growth vs. Operational Efficiency
Whether aiming to boost revenue or enhance operational efficiency, understanding these approaches empowers you to make informed decisions that drive success
The Basics of Facebook Advertising for Hotels
Facebook advertising basics can help your ad campaigns run more effectively and reward you with an increased ROI when you set realistic goals
How to Use Booking Engine Data to Boost Bookings
Booking engine data lets you know the most popular rates and packages, which points to what your guests want and your own unique selling proposition