Hotels

image of person using laptop to make a hotel direct booking reflecting importance of metasearch and it's growing contribution to direct revenue

CPC or CPA on Metasearch: Which One Is Right For You?

For those running metasearch on a CPA model, the deadline to find a new way to access metasearch is approaching, and fast

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How Small Luxury Hotels Can Benefit from Influencer Collabs

We delve into the benefits of influencer partnerships for smaller luxury hotels and provide actionable tips on how to implement these collaborations

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black and white photo of a man on a phone by a desk reflecting the outdated sales methods in hotel group sales

The Hidden Cost of Outdated Sales Methods in Hotel Group Sales

In the fast-paced world of hotel group sales, speed is crucial. However, the current outdated methods are slow and cumbersome

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steps going up reflecting the tactics to implementing data based pricing strategies

Steps to Implementing Data Based Pricing Strategies

Given the unpredictability of the current market, it’s key that hotels update their pricing based on the current supply and demand on a regular basis

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Revenue Streams: Maximize the Potential of Hotel Function Space

By effectively using function space, hotels can tap a myriad of revenue-generating possibilities. We look at how you can get the most from an events program

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words about data under a window ledge reflecting the importance for revenue managers of developing a data driven forecast

How Revenue Managers Can Develop a Data Driven Demand Forecast

As an industry, we know there are several ways of forecasting and as revenue professionals, we may be asked to contribute to

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How to Work With OTAs (tips for negotiating fair fees)

When the relationship is finely tuned and tailored such that OTAs don’t become your only channel, the cost is more than compensated for by bookings

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Maximizing Profitability: Revenue Growth vs. Operational Efficiency

Whether aiming to boost revenue or enhance operational efficiency, understanding these approaches empowers you to make informed decisions that drive success

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The Basics of Facebook Advertising for Hotels

Facebook advertising basics can help your ad campaigns run more effectively and reward you with an increased ROI when you set realistic goals

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How to Use Booking Engine Data to Boost Bookings

Booking engine data lets you know the most popular rates and packages, which points to what your guests want and your own unique selling proposition

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