Hotels

With global booking momentum edging above 50% of 2019 levels for the first time in 2021, it remains a time of planning and steady growth for hotel industry

Marketing for small hotels must focus on their unique brand essence – the ways in which they’re not like those established brands – in order to succeed

If advertisers don’t prepare for the sunsetting of the 3rd party cookie, campaign performance and direct booking revenue will likely be impacted

Different travel personas help hoteliers understand guests better, using this information to build better marketing strategies and improve the experience

Tourism has been essentially frozen and there are only few opportunities for global travel. Naturally, the travel behavior of Italians has been changing

We look at cost implications and revenue opportunities these create and how, by understanding breakeven and modelling, you can see if they are profitable

In Google’s new testing UI, the hotel description is replaced with a list of eight featured amenities and a ninth entry titled “+X amenities”

Today, when hoteliers are doing more with fewer staff members and less resources, responding to reviews might seem like a nice-to-do versus a must-do task

The lean hotels of the future will be the perfect balance of revenue and expense to produce optimal profitability. You can’t pay rent with RevPAR

Behavioural insights reveal the revenue potential of each guest, whether they stay a night or not. This precision enables you to optimize total guest spend