Hotels

By now, many of you have heard that Google is rolling out a new update for their analytics product, Google Analytics. NB: This is an article from gcommerce Dubbed “GA4”, […]

The act of responding and connecting with guests online is defined as “social listening.” We can see how social listening is used by the hotel in each case

Is it impossible for hotel direct bookings to overthrow the reign of OTAs? Can independent hotels challenge the two major channels, Booking and Expedia?

Add Zoom fatigue of workers to the list of travel motivators and the return of medium sized and large scale meetings or gatherings aren’t too far behind

Versus the previous week, hotels occupancy was down 1.1.% for the week to 57.9%, and was weakest on Wednesday and Thursday but still strong over the weekend

Main difference between Customer Relationship Management and a Customer Data Platform is there in the name: CRM manages relationships, CDP manages data

To improve your website, it’s good to be aware of trends sweeping the web so you’re providing the best possible chance of increasing your direct bookings

So, what do you think? Are Boomers banging on your hotel door? Or do you anticipate a different demographic to lead the return to travel?

All, are not created equal, and the losses in revenues, demand, and employment have been centered in large hotels, those with 300-plus rooms

Social media users not only want real-time, in-the-moment access to content but also the ability to select exactly what, when and how they’re accessing