Hotels

Optimizing Guest Survey Conversions Through Email Marketing

An important tip to keep in mind when building your email marketing for guest survey conversions is email length. Pair that with a prominent call-to-action

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Events Market in Germany is in Transition

Like everywhere else in the world, the events market in Germany plummeted last year. Germany’s position in the European market nevertheless remains stable

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9 New Hotel Rate Types For The Post-Covid Traveller

The pandemic has demanded that industry be creative with its rate offerings, promoting flexibility with direct bookings and a push towards personalization

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U.S. Hotel Recovery Will Continue But Don’t Expect Dramatic Gains Yet

For a third week, U.S. hotel occupancy remained just above 57% and 54% on a total-room-inventory basis (TRI), which accounts for temporarily closed hotels

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The 7 Analytics Data Points Hotels Need to Look at Right Now

If you wait until the month ends to review your analytics data, you will be missing out on exactly what consumers are looking for right now

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How to Maximize the Impact of Google’s Free Booking Links

If you’re not participating in metasearch yet, free booking links are a fantastic opportunity to get connected and start driving some extra traffic

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women runner looking forward and preparing in much the same way a hotel must look to future data to help set their revenue management strategy

Revenue Management: Look Ahead to Avoid Being Left Behind

There is no dichotomy between PMS data and demand data because, the two combined provide the picture to develop data-based revenue management strategies

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stacks of coins reflecting the impact of the wrong hotel room price strategy

How Much Does a Wrong Pricing Strategy Cost?

We can sell the same service, for the same day, with the same channel but at different times and therefore, potentially, also at a different price

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U.K. occupancy – ADR correlation

If the roadmap goes as projected, we could see occupancy return occasionally to levels that in the past would have yielded higher ADR premiums

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Positive Signs for a Good Summer Across the Americas and in Europe

Iberia and the rest of Southern Europe are faring particularly well in terms of net new bookings as summer approaches and the appetite for travel rises

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