Hotels

Thinking about it, we are increasingly experiencing personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example

Sunsetting of traditional third-party cookies doesn’t end programmatic advertising, but rather pushes advertisers to innovate new offerings and capabilities

When hotels create guest personas, they can deliver a personalised experience to guests, and in turn, gain trust, loyalty and increase repeat bookings

We know the need for digital transformation, but it is the human factor that will guarantee the implementation success of Revenue Management technologies

By going through different metrics, drilling down on the data and interpreting the results you embark on your benchmarking journey to grow direct bookings

There is no better way to show commitment towards your international guests than providing them with website content in their preferred language

No one has tackled the travel subscription market at scale and TripAdvisor is almost uniquely placed to do this. They have the potential to have real impact

Booking windows will continue to evolve as vaccine rollout continues and travel begins again, this is a view on the ever-changing hotel booking landscape

A hotelier may decide to choose a ‘cheaper’ RMS system because they think they are saving money but they are overlooking the fact performance is everything

While we are exiting lockdown and wedding guest numbers will increase, they won’t skyrocket overnight. Continue promoting smaller wedding venue packages