Hotels

Hotel sales leads for groups, functions and corporate/business travel accounts come in through a diversity of channels and lead streams

Data is the most valuable item in the world. NB: This is an article from inTouch Companies around the world use massive amounts of data to gain visibility into their […]

Effective omnichannel marketing happens when companies provide a set of seamlessly integrated channels, catering to customer preferences

Capturing Gen Z travelers would result in a considerable revenue increase for your hotel and create opportunity to foster a young loyal following 

It is important to note that it is the REVPAR that achieves the profit, not singular occupancy or rate, but rather the combination of both

From rate level distribution and occupancy-based pricing to discount codes and upselling, we look at pricing strategies to fit each hotel and market

Hoteliers now need to ask themselves what the actual cost is of acquiring reservations through a booking channel and how much of that demand is needed

How much additional direct revenue could you capture if you lowered the number of parity violations and proportionally raised your conversion rates by 56%?

To answer my original question, ‘do we love BOB?’  The answer is a resounding YES!  But should we trust him?  Most definitely NOT!

The research below shows hotels that have consistently implemented revenue management methodology are exceeding their 2019 numbers by 15%-40%