Hotels

History tells us that periods of low demand give hotels the opportunity to ramp up marketing in preparation for the upturn

Media planning for the hotel industry has changed, and that’s not a bad thing. In fact, it is about time. For too long our sector has been stuck in a rut

If you want to stand out in the mind of your guest and create loyalty, personalising their journey and showing you care about pleasing them is the solution

Marketing budgets have been cut due to the crisis, but that mustn’t hinder hotels from exploring cost-effective or free strategies of reaching their guests

Ensuring your direct sales maintain their quota is in your hands. If you wait for everything to return to normal, OTA’s will be the ones to exploit change.

Upselling – digital or front desk, is a great way to remind guests of what they might have missed during the booking process and showcasing services

Remember also that guest behaviour keeps changing. Segmentation is not a “do it once and forget” exercise – keep digging into your data

Revenue managers will need a new skill set, built on analytical thinking and cognitive flexibility, to maintain effectiveness of decision-making

Be aware of your competitors’ rates, but at the same time, believe in your pricing and have confidence in what you are selling

Not only is email marketing cost-effective but it also provides one of the best ways to generate revenue by extending offers to customers