Hotels

The new multiplier on Google Hotel Ads means you can adjust your bid for a specific point in time and make decisions based on occupation and expected demand

There are searches coming from Next-Gen travelers. However, before marketers jump to strategizing, we must consider their audience’s ideal travel experience

Effective digital marketing strategies are critical for hotel success, whether launching a hotel, looking to increase bookings or bolster your brand

Today we look at 3 guest services that can be offered and booked through automation and which will help support your revenue recovery efforts

Once again, Europe is locked in new restrictions because of the spread of the Delta Variant and, as a result, tourist demand is slowing down

Looking to find ways to address your hotel guests’ needs this summer. Make this the trip they dreamed of during lockdown with these summer upselling ideas

In order to increase international bookings, you need to tweak your marketing strategies. Wondering how to do that? It’s simple. Just follow the steps below

Coming out of a crisis, the first thing hotel brands should do is increase distribution which, in turn, increases brand exposure

A focus on gross operating profit per available room, or GOPPAR, is the key performance indicator that delivers and why RevPAR just does not always cut it

Nothing happens until somebody sells something. If you’re in business, then everyone’s job supports a cascading series of events that begin with a sale