Hotels

TripAdvisor Plus will be offered to hotels on a no-commission basis, but hotels need to offer a minimum 10% discount on BAR and offer value-added services

Your comp set by market segment may be different to your comp set for your room classes or location. It is important to answer: why do I need this comp set?

Overall, 90% of all markets were either in “Recovery” or “Peak”, with the latter signifying TRI RevPAR is higher than it was in the comparable week of 2019

A recent survey of 4,700 respondents from 11 countries, revealed 57 percent expected to travel within two months of the pandemic’s containment

For now, it’s domestic market leading corporate travel with the hotel sector in France at 80 percent of 2019 levels and Spain and Nordics at 50 percent

To prepare now, the first step will be for travel marketers to ensure that their website and booking engine are passing hashed email data and 1st party data

Travel recovery is starting to appear in the US, China, and the Middle East, it’s only time before the APAC region is welcoming excited international guests

Building relationships with guests is critical. Maintain communication with your guests and you can build customer loyalty with pre and post stay email

If you are a fortunate hotel that currently is at full occupancy, what should you be doing with your marketing? Should you decrease your budgets?

In order to build an effective and profitable distribution strategy, you need to know who your clients are, where they book, and which tools will fit best