Hotels

3 arrows in a target reflecting importance to hotels of mastering the direct booking game and developing powerful strategies

What Next For Email Marketing Following Apple’s Privacy Update?

It’s clear that with other privacy changes on the horizon, this is a growing trend and something marketers need to prioritize for their email campaigns

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Handling Guest Concerns with Care: Taking the Conversation Offline

A perfect resolution is not always possible. Even so, when dealing with a disgruntled guest, you’ll still want to invite them back for another visit

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Your Guide to Building an Effective Hotel Distribution Strategy

A quick glance at the online environment will show you a wealth of different distribution channels. Each channel offers the opportunity to build cash flow

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lybra image showing travel stalled and impact on greece and turkey

Travel Stalled: Greece and Turkey Lose Market Due to Seasonality

The increase in demand during the summer season did boost European tourism; but it was cancelled out by the Delta variant, leaving European travel stagnant

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tripadvisor on a mobile phone

Tripadvisor Plus New Reward Model, Everything You Need to Know

Tripadvisor is the first big, relevant and global player in the online travel industry that dares to charge the user as its main revenue stream

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How Do You Leverage Your Hotel Rooms Market Segmentation

The analysis of market segmentation is the backbone and the business intelligence that fuels our revenue management strategies

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Optimise Your Hotel’s Room Inventory Management For Better Occupancy

Casual behaviour towards room inventory management by hotels can lead to various problems. Let’s discuss why you should be doing it in the first place

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Guests as Influencers: How to Reach Out About Positive Feedback

The experience you have reaching out to guests, commenting on their posts, and sharing their positive feedback with followers will build sense of community

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Marketing Budgeting for 2022

Because digital marketing changes so quickly, it is important to make sure your online presence is keeping up with it as budget season arrives

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Booking Window Shorter and ‘Necessary Travel’ Guidelines Stricter

Shifting trends in business travel include a shorter hotel booking window, more solo trips and, in some cases, a younger demographic

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