Hotels

This is probably the most interesting part, as native ads are mostly intended for destination searches (“hotels in Boston”) and not branded searches

It’s impossible to predict how this decision by Google will actually affect performance in the long run. Maybe we’ll see a boost for Responsive Search Ads

Revenue Management leaders must become adept data storytellers, using technology to put the dots together and create a strategy for commercial success

Reasons for projected rates increase include restored hotel services, sellers more aggressively addressing financial challenges, and group demand recovery

When trying to meet various needs, it is emphasized that a single customer can have different digital “modes” depending on their traveling context

Strategy around getting customers, prospective or otherwise, to engage with your email content is the thing. We look at ways to improve campaign outcomes

Inspiring your guests to spend more starts before they even set foot in your Hotel. Make it effortless for your guests to spend and they will spend more!

Finding the right OTA for a small hotel is not as simple as it sounds. Each one has trade offs and are not created equal. Here are a few considerations:

Understanding eight levers that significantly impact the performance of loyalty programs can help companies extract the most from their membership programs

Microservice hotel PMS architecture offers scalability, sustainability, and security and is poised to be the future of travel tech infrastructure