Hotels

Because there is less time to get someone to book via mobile compared to other devices, hotels need to eliminate doubt for guest bookings via mobile devices

With Covid variant surges still impacting international travel, hotels and resorts need to get creative and think local to keep generating revenue

Google puts in great effort to ensure any result that is clicked on will provide accurate and useful information without requiring much further digging

The points based system is outdated, expensive to run and a lazy attempt to build loyalty. It is up to hotels to figure out how to use data to reward

Guests should feel immersed in your property from the moment they first discover your online presence. Aim to entice, excite, and inspire with each image

Year-end sentiment and search data shows ongoing demand for travel remains high. Who benefits from the tourism demand?

Over the past two years, the hotel industry has seen little to no corporate transient business, but hoteliers say that could change this year

When looking at online hotel and lodging reviews, consumers and even hotel management know to take stars, or lack thereof, with a grain of salt

It is easy to rely on OTA bookings. They do the advertising, handle reservations, but the higher proportion of OTA bookings, the less revenue you make

During COVID-19, ownership groups and management companies took organizational decisions that impacted the effectiveness of Revenue Management