Hotels

We explore how Google Hotel Ads can help hotels increase their direct bookings, and share best practices to ensure your hotel generates the best results

With attribute-based selling, hoteliers can sell every room attribute separately, instead of the traditional method of offering rooms by just room type

Technological leaps, extensive repository of buyer data, and billions of active users make social media marketing a key tool to establish your hotel voice

Doing your month-end and having a final financial statement each month within one week is the benchmark for a team and system that works well

Bleisure trips and workations are two sides of the same coin, but they’re also completely different. People experiencing them have different motivations

AI can glean actionable insights from massive data analytics in minutes, empowering marketing professionals to make better informed decisions, faster

There was a significant increase in mobile bookings – in June, traffic came in at 77% and in July, mobile revenue contributed 60% of revenue

Hoteliers should consider assembling a cross-functional commercial strategy team to review and adjust strategies based on macro environmental changes

Business strategy and impact on room (and other outlets) pricing is veering in so many different directions that analytics, without supervision, can’t track

Europe is set to showcase a wide array of music events in 2022, and the large crowds they are likely to draw are music to the ears of local hoteliers