Hotels
How to Use Future Demand Data and Optimize Revenue Management
We know previous hotel revenue management strategies can no longer be used as a guideline as the industry rebounds and restrictions continue to wreak havoc
Why No-Code Website Design Is The Future
When you choose to use a no-code platform to build your website, you are, indeed, building with code without having to do any actual coding
Future Proof Your Hotel Marketing Analytics
If you aren’t prepared for the “cookieless world” then call a lifeguard ASAP! One wave that nobody is talking about is Google Analytics 4 or “GA4”
The 6 Quadrants of GOPPAR
GOPPAR is the new measurement everyone is talking about but it is a bit more complicated than REVPAR. You have six pieces to deal with not two
Hotel Revenue Management in a Time of Great Change
This white paper examines the tasks associated with revenue management and the reasons why the function was often burdened with workload issues
Your Hotel’s 2019 Performance Lays the Foundation for Your 2022 Forecast
Any hotel which maintained underlying principles of revenue management throughout the pandemic are stronger and poised for profit as travel ramps up
Smart Content and Personalising the Guest Journey
Using guest data and creating a personalised journey for these guests, you can provide great customer service and improve overall impression of your hotel
Top Metasearch Websites to Sell and Increase Occupancy
There are several options when it comes to metasearch engines. The following list contains some of the top companies your hotel should consider working with
Understanding the Unconventional World of Hotel Distribution in China
As the digital evolution continues, lines between sales, marketing, and distribution blur. Technology plays a larger role in hotel distribution in China
How to Survive Inflation: A Roadmap to Pricing Success
Inflation’s impact is typically offset by raising prices and passing on costs. However, inflation dramatically increases a customer’s price sensitivity