Hotels

To earn the top-ranking positions, you need a solid SEO strategy that helps you analyze what customers want to see and present them the content you need

But enough with the excuses: what can hotels learn from airlines in terms of digital pre-, during- and post stay guest experiences?

Our guests’ motivations and needs have changed substantially over the last two years, and so must our revenue strategies and focus

February was stronger all around for the global hotel industry, but escalating line item expenses could derail what’s already a fragile profit rebound

In this discussion we look at an F&B design case study which increased guest experience, improved value proposition and impacted revenue generation and cost

In the hotel industry, and other industries, we can use competitive analysis to gauge the market. But what is it, why should we do it and how to we do it

Let’s focus on how to drive direct bookings, the challenges with winning them, strategies to get them, and ways to truly measure their value

Think about how your hotel fits into different types of niches. Using social media to market your hotel is the most effective way to reach niche travelers

Try to have summer season campaigns set up no later than the w/c April 18th. Any later and you’ll miss the initial surge in domestic staycation searches

Boosted by Spring Break and NCAA March Madness, one-fifth of the 166 U.S. markets reported their highest occupancy of the past 32 weeks