Hotels
Revenue Management in a Changed Landscape
Revenue management is being considered in a new light as hoteliers grapple with heightened guest expectations, increased competition, and rapid changes
Is Revenue Strategy Just a Pipedream for Most Hotels?
Without changing the focus, the questions asked, and metrics measured, surely revenue strategy just exists as another recurring seminar topic
Google Free Booking Links Real Opportunity to Supercharge Direct Booking
You can now have visibility in results and listings across Google Search, Maps and the Assistant which significantly increases direct booking opportunities
Action Without Data is a Shot in the Dark: Time to Turn on the Lights
Revenue managers relied on historical data to look at the future and AI played a role. However no AI can work on data that is no longer reliable or outdated
Capturing Revenue at Every Touchpoint of the Guest Booking Journey
It’s important to unlock revenue potential even while travellers are still deciding on their plans if you want to stay ahead of the competition
How Are You Managing Your Pricing Decisions?
How you set your pricing will impact every facet of your hotel business, from staffing and distribution to occupancy and, ultimately, profits
How Do You ‘Own Your Hotel Search Results’ in 2022?
Just how do you ‘own your search results’ in 2022 and control as much as humanly possible of what appears on your brand’s SERP (Search Engine Results Page)?
Hotel Email Marketing – How and Why to Get Started Now
From saving distribution costs to growing brand awareness and scaling your outreach to new and repeat guests, discover the benefits of email marketing
The Key Attributes of a Proper Hotel Financial Statement
Your hotel financial statement needs to be in shape, and it must have the proper features that allow you the insight to make better operating decisions
Europe Hotel Occupancy Remains Stable
When looking at Western and Southern Europe, steady improvement has remained constant with the highest occupancy levels in Ireland and the U.K