Hotels

Best Ways to Increase Hotel Banquet Sales

Optimizing inventories and maximizing profits is the center of any hotel strategy, and weddings, conferences, and corporate meetings are key to additions

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What is the Only Thing We Know for Sure About the Hotel Budget?

The only thing we know for sure about the budget is … wait for it: It is wrong. That’s right, it is wrong every time. It will never be the correct answer

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Rate Parity and Flexible Rates No Longer Enough to Drive Direct Booking

If prices are identical on OTAs and the hotel website, nearly 70% of respondents prefer to book on OTAs, and only 30% prefer direct booking

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optical performance evaluation glasses reflecting importance to hotels of viewing data collaboratively to drive bookings and revenue

How Can Insights & Alerts Increase Revenue, Profit & Market Share?

The concept of insights and alerts seem straightforward, but most BI solutions haven’t perfected the art of delivering relevant information efficiently

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Developing a Social Media Plan for Your Hotel

Whether you are tasking your in-house team or outsourcing to an agency, resources, both time and money, must be determined to dedicate to social media

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person holding ear with social media icons reflecting impact of viral marketing for hotels

Harnessing The Power of Viral Marketing in The Hotel Industry

We’ve come up with three key takeaways from viral marketing campaigns that can help increase your hotel brand’s presence

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hotel marketing team developing strategies to increase awareness and drive bookings

36 Hotel Marketing Strategies to Build Awareness and Drive Bookings

These hotel marketing strategies will help you achieve the primary objectives of hospitality marketing: building brand awareness and generating demand

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What Hotel’s Need to Know About Google’s Enhanced CPC Bidding

Enhanced CPC is assigned at the campaign level. Google takes the effective bid an advertiser sets and adjusts it based on how likely the user is to book

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How Hotel Website Can Tap Into Guest Emotions

Your hotel may win over the minds and hearts of your tourists and push them one step closer to a reservation by applying these 10 ideas to your website

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Taking Control of Guest Data at Your Hotel

Whether welcoming domestic and international travellers or cater to business and leisure guests, your guest data can provide insights to drive success

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