Hotels

Autumn isn’t just a bridge between summer and Christmas. With tailored campaigns hotels can maximise occupancy and revenue across the shoulder months

Guest segmentation is a powerful way to make life easier for guests by personalizing offers that resonate increasing guest engagement and drive loyalty

What makes WhatsApp the right choice besides the amount of users and how do you create a WhatsApp hotel communication strategy?

Successful budgeting isn’t just about cost control, it is about investing in the right mix of channels, tools, and strategies to maximise profitability

Trend analysis may feel a bit old-school exercise in the world of AI and automated reporting, but it is still an effective way to ground a budget with data

A rate plan isn’t just a “price.” It’s the building block of how you distribute and position rooms. If the blocks are unstable the strategy falls over

On the surface, personalised pricing feels like the logical evolution of revenue management so why not tailor rates at a one-to-one level?

When users see AI summaries at the top of search results, including OTA listings, reviews, and travel guides, they may not click through to your website

Here is how to harness the power of personalized upsells for increased return on investment – and satisfied guests!

Payroll increases continue to outpace topline performance, eroding profitability. Modest revenue gains can’t keep up with the steady rise in labor expenses