Hotels

With the proliferation of new travel apps, distribution goliaths updating ranking algorithms, building a hotel marketing strategy can seem intimidating

There are a multitude of things you as a hotelier can do to increase your customer retention rates, or in other words – keep people coming back

We look at how a hotel increased their summer mid-week occupancy rates and how to apply this strategy across different seasons

While hotel owners may worry about the potential negative impact of charging resort fees, that has not deterred the practice or slowed the rate of increase

Is the US Hotel industry in a race to the bottom? Is it at risk of over commoditization where price becomes the only differentiator?

Revenue managers should regularly compare price positioning with reputation positioning because reputation impacts price elasticity

Once you’ve identified each stage of the guest experience, you can move on to the next stage: defining potential revenue streams across many touchpoints

With the ebb and flow of pricing, rate changes must be frequent, and a hotel must regularly adjust pricing based on demand, forecasts, and competition

Instead of trying to get your guests’ attention 24/7, your send strategy should be to optimize sends during specific phases of the guest journey

Your website must be intuitive enough to attract the user’s attention and integrated with the hotel booking engine to provide a seamless booking experience