Hotels

How To Use Data To Drive Total Revenue

We know the market is volatile and unpredictable. We can’t change it, so embrace it. Data gives us control, it provides insights we can use to drive revenue

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The Hidden Costs of Operating Without an Advanced RMS

The RMS will be the catalyst to lead the unification of hotel technology systems around revenue and profit and drive a connected commercial organization

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What Is Hotel Digital Marketing and Why Is It Important?

Digital marketing for hotels is vital to drive direct bookings, reduce OTAs commissions, boost visibility, fend off competition and grow your brand online

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Want to Increase Hotel Revenue? Focus on Guest Experience

With over 83% of guests looking at recommendations from friends, family and an active online community, guest experience is critical for conversions

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Why Upscale Hotel Developers Might Need to Reconsider F&B

Having adequate F&B is not a guaranteed competitive advantage but lacking sufficient hotel F&B has become a disadvantage

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Hotels Negotiating 2023 Corporate Rates Seeking Right Balance

Many companies are more interested in dynamic pricing because they enjoyed flat rates that carried over the last few years and expected prices to increase

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Fine-Tuning Opportunities Outside Traditional Revenue Management Models

An evaluation of use and productivity may reveal opportunities for incremental revenue and/or margin in existing areas on-site

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Hotel Digital Marketing Funnels: How to Bring Them Together?

Do you hear people talk about moving potential guests through the funnel and wondering what they mean? Well this discussion might be of interest to you

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thumbs up or thumbs down reflecting hotel reputation and the impact on hotel revenue

How to Manage Online Reputation and Boost Your Hotel Revenue

You, as a hotel owner or revenue manager, have the power to create a solid reputation that helps you build a successful brand

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How to Maximize Black Friday Bookings

For one thing, your Black Friday rate needs to be the absolute best you offer because that’s what customers have been conditioned to expect

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