Hotels

For the travel sector that was hit hard by the pandemic, the return of affluent US travellers to Europe is a hugely positive development

How you remarket to guests is imperative. The goal should always be to optimise the booking journey, the website being a part of the whole journey

Hotels cannot expect to effectively influence travelers to make a booking if they do not demonstrate a willingness to connect on a meaningful level

Higher interest rates and foundering financial markets augur a potential global recession that could derail the ongoing hotel comeback

Responding to guest reviews is not always the easiest thing to do, especially if they are negative, and there are different ways that you can respond

Flight disruption has become a near daily occurrence and passengers have been left stranded. But one man’s problem is another’s opportunity

The overall lack of visibility because conditions were changing daily meant hoteliers were less than sure about budgeting the way they had always done before

There is no magic bullet that will bring your perfect guest at perfect time at perfect rate but there are different strategies and budgets for paid media

The internet changed how people travel. As a result, the hospitality industry is constantly changing. This is why marketing in hotels can be overwhelming

Fair pricing is not about underselling or undercutting competition. It’s about finding the right balance between business success and customer satisfaction