Hotels

Let’s look at the customer acquisition cost that is now estimated to be between 15% and 25% of room revenue. The actual amount unknown for most hotels

Preparing upstream and leveraging marketing technology on your hotel’s website is key to increasing direct channel conversions

There are several reasons why you should focus more on revenue management for your hotel. For starters, there are increasingly higher uncertainty levels

The Hotel Details Card will also show a price comparison using Google Hotel Ads which give the user all their available booking options in one place

We’ll look at some of the best ways to prevent high power costs in a hotel and look at more in detail how the energy cost crisis is affecting hoteliers

Hotels can use their CRS and CRM data to discern a great deal of insight into guest preferences, booking habits, and aspirations

As Google and other providers look to phase out the cookie, the use of first-party data, or data that is owned by the brand itself, will be crucial

Today, hotel business managers can easily and quickly craft gorgeous and functional hotel website with little to no experience

Here are five hotel emails your guests expect… Are you sending them to every guest? Let’s dig a little deeper into the purpose of each type of email

Today we look at hotel consultancy and ask are they really the seagull at a picnic, i.e. they swoop in, make a mess and then leave … maybe a bit unfair!?