Hotels

The data testifies to a great upturn in Japanese travel demand, but for now we should still wait before seeing them embrace the streets of European cities

To build an effective distribution strategy your OTA mix should include a minimum of 6 channels made up of the following types of OTAs:

The key is identifying all stages of the guest journey where you can create opportunities to generate more revenue and increase your profit margins

Now, it’s time for hoteliers to start planning what they can do to ensure the best hotel guest experience possible is center of everything they do

By many measurements, the meetings sector is expected to surpass prepandemic levels next year and just keep growing

Online direct hotel bookings are forecast to grow by over 10% in Europe. This means that your book direct strategy is more important than ever

Through market segmentation, hoteliers can group travelers based on their reason for travel and hotel preferences, as well as when and where guests book

With the dichotomy of higher prices, increasing costs and the continuing staffing challenge we ask how might the hotel industry adapt over the coming years

Responding to guest reviews can differentiate one hotel from another. Being responsive to guest feedback comes with many benefits. Here are some examples:

Marketing mistakes are common, if you are making any of them, don’t feel bad – you’re in good company! But you shouldn’t continue to ignore the problem