Hotels
How Does Google Hotel Ads Work?
In order to maximise conversion and revenue without spending too much, keep in mind the following Google Hotel Ads best practices
6 Forecasting Tips to Handle Uncertainty in the Hotel Industry
Forecasting has always been valuable for revenue managers. Given current uncertainty, it is so important to be able to predict and adapt to demand
5 Technology Trends Changing The Hotel Guest Experience
The guest experience is the sum total of a guest’s interactions with a property and its team members throughout the guest journey
6 Key Steps to Improve Hotel Meetings & Events Performance
Optimizing the value of your meetings and event space requires more than simply getting as many spaces and days booked as you can
What is ALOS and How Do You Calculate It?
Understanding your hotel’s ALOS can help you on several fronts. First, it reveals booking patterns across seasons and during events
The Situation of Revenue Management in The Hotel Industry
Where there is no revenue management strategy there is no knowledge about the customer, price, positioning and target audience
Mind the Gap: How to Improve Your Hotel Service Delivery
Hotel Management needs to look at what would leave guests so satisfied or delighted over the long term that they become repeat visitors
How to Use Social Media Marketing for Hotels
An effective social media marketing strategy spans multiple media platforms and uses photos and videos to inspire, engage, and attract travellers
Let’s Talk Search Intent and Keyword Strategy
Optimizing for the middle and bottom funnel terms will never be a waste of time or effort and should be a large part of your keyword strategy
How to Create a Guest Experience to Remember
Providing memorable guest experience doesn’t have to be complicated. It comes down to friendly faces, good communication, and knowing your guest needs
