Hotels

As a result, it reduced promotional spend by 48%, influenced 120+ bookings of website visitors and resulted in +£29k extra revenue from low-intent users

Before you decide about using Tripadvisor Sponsored Placements, let’s first dive into what Sponsored Placements is and how you can choose to participate

What if we told you that Facebook can also serve as a key component to collect first-party data for your hotel in a world where we so desperately need it?

We often don’t measure the leakage of commission to OTAs and we certainly don’t measure it against the costs of securing a direct booking

They had previously used a tiered pricing model so they would only modify ticket prices to predefined price points based on the number of tickets sold

If you’re looking for ways you can build traffic to your website, find the ones that work for you – and the key thing is to act and invest consistently

Attracting new guests to your hotel can be challenging. To succeed at marketing your hotel, you must know what NOT to do to avoid jeopardizing your efforts

In hotel management, the SWOT analysis framework serves as a guide to understanding the position of your hotel within the market

What are the advantages of hotels levying an energy flat rate surcharge and what are the dangers that should be considered?

Content optimization is a crucial step if you want to drive direct sales through your hotel website. Here are five things to keep in mind