Hotels

Hotels should enthusiastically encourage public reviews because most travelers won’t book without them. Don’t be afraid of negative feedback

Your website is like your shop window, and this article will focus on key factors that can help you increase direct conversions

For revenue managers, there has been a real shift in the landscape, making benchmarking an even more important tool to turn to

With the right strategies, your hotel can increase revenue to achieve sustainable growth in a competitive marketplace

We look at the challenges faced trying to pull different information from multiple sources and the value of aggregating digital marketing data

Your tech stack should be a sum of all its parts. When evaluating tech choices, you should consider if it increases the overall ROI of the entire tech stack

These four examples of well-crafted hotel marketing campaigns demonstrate the importance of creativity, personalisation, and storytelling

Despite the predictions of its demise, the voice reservations channel is alive and well for all sectors of the lodging industry

Gul outlines challenges she faced and how adopting a business intelligence tool was such a massive game changer for her team and property

Get ready to ignite urgency with last-minute deals, and entice guests to extend their stay with captivating offers. It’s time to dominate the high season!