Hotels

By understanding how to optimise your videos for TikTok SEO, you can increase your chances of being noticed and boost your hotel visibility

These are the top 5 hotel technology investments independent properties plan to add or upgrade in the next two years

General purpose of the morning meeting is to give a quick overview – a status of things as they stand, a recap of what happened to fuel the actions of today

Amid a sea of considerations, from efficient staff management and property upkeep to top-tier customer service, revenue management is a critical linchpin

What else is in store for hotels in summer 2023? Below are 5 top trends we have identified for hotels this peak season:

We look at hotel market segmentation – its benefits, common segments and steps to implement guest segmentation to better define effective pricing strategies

The first half of 2023 has witnessed strong performance in European rate and search volumes, indicating a rise in demand

Revenue managers are caught in a balancing act to maximize revenue, ensure customer satisfaction while managing occupancy rates and room pricing pressure

Your landing pages are part of the scaffolding of your marketing campaigns. How you go about portraying, communicating and selling your offers counts

Your website is your number one communication channel with multiple audiences and interests, so it cannot be designed like a static sales brochure