groups

If you want the same group business as everyone, do the same things everyone else does, and you will likely get exactly your fair share of the market

Displacement analysis can be one of the most complicated elements of revenue strategy your team has to undertake. Here are 6 steps you can take

By strategically navigating the RFP landscape, your hotel can secure more group business, elevate its reputation and drive growth

For some hotels, the security of group income outweighs the potential revenue generated from transient bookings. But, some hotels prefer to wait and see

A CRM system can actually help you improve client communication through faster response times, organized inquiries and messages, and customizable templates

Tailoring proposals based on group segments and client preferences is key. This personalized approach enhances the chance of securing successful bookings

By implementing these hotel sales strategies, you unlock a greater ability to enhance guest experiences and drive revenue growth

Now is the time to embrace instant group booking. Those hotels who invest early and lay a solid foundation will be the most successful

As group travel continues to evolve, hotels have a unique opportunity to differentiate themselves by offering more than accommodations and meeting spaces

A well-responded RFP can lead to a profitable booking but the sheer amount of effort required to sift through numerous unqualified RFPs can be overwhelming