groups

By effectively using function space, hotels can tap a myriad of revenue-generating possibilities. We look at how you can get the most from an events program

Let’s explore how hotels are rethinking their approach selling rooms and leveraging their properties to encourage group and event bookings

Transient guests tend to book closer to the stay date. What is better? The guaranteed group business or the potential transient business?

If your sales team responds to every RFP without prioritizing high-value leads, you could waste time and lose inbound business

Hosting the best summer events at your property involves a blend of creative marketing, unique offerings, and efficient management

One key tactic is to offer flexible booking options, considering that business travelers often have changing schedules

If you want the same group business as everyone, do the same things everyone else does, and you will likely get exactly your fair share of the market

Displacement analysis can be one of the most complicated elements of revenue strategy your team has to undertake. Here are 6 steps you can take

By strategically navigating the RFP landscape, your hotel can secure more group business, elevate its reputation and drive growth

For some hotels, the security of group income outweighs the potential revenue generated from transient bookings. But, some hotels prefer to wait and see