financials

I know a lot of people have some confusion and a slight frustration when it comes to the financial information that’s available in a hotel and the way it’s presented. NB: […]

As hoteliers across the land prepare are in the midst of another budget planning season, consider these five tips to help ease the process, and guide you into a successful 2020 season.

If you do the marketing budget when you build the marketing plan, you can determine segments with opportunity and create a plan broken down by month that includes events, trends and seasonality.

From a hotel owner perspective, coming up with fact-based hotel projections for lost revenue in the event of a disaster will ensure smooth discussions with your insurer and moving on with rebuilding

The epilogue of the perfect revenue budget plan after a year of daily work and experience ends with a but and a senseless stretch in the revenue target that you know already will be impossible to reach

Just like your auto mechanic checks your car’s health you can completely review your hotel’s financial performance and get a reading on as many as 21 different flow thru performance points.

Hoteliers cannot leave budget decisions up to gut feelings or even past experiences. Analytics and numbers must be combined with a strong vision and understanding of where the industry is headed

Let’s explore value and performance from different prospective and start to think like an owner when measuring the production value of a Hotel.

OTAs have mastered the art of conversion, with websites providing the ultimate user experience. To convince customers to book direct on your website, they need an optimal online experience.

Budgeting season is the perfect opportunity for marketing and owners to set and align expectations for the coming year. If armed with the data, the budgeting conversation should be productive.