financials

The hotel industry is still feeling and reeling from the pandemic sting, though vaccines could be the antidote to spur devitalized demand

The entry into force of PSD2, means it is time to think about implementing a good payment processor or PSP and integrate it into your booking engine

There are numerous of ways to ensure you’re in the best position to maximise your revenues, ready for recovery when you start welcoming guests back

By measuring and monitoring total revenue per available room, hoteliers have the ability to take a magnifying glass to all revenue sources

A hotel P&L is key to understanding strength and weakness. Hoteliers can identify areas of underperformance and tweak strategies geared to improvements

By identifying where you can reduce acquisition costs and implementing new direct booking strategies, you can add hotel incremental revenue.

The headwinds remain strong across hospitality. Yet, momentum is building – especially when it comes to digital marketing

Benchmarking could give hotels the tools to dig out of current financial holes. But, it will take a holistic plan and complete hotel metrics

Key is to know where the industry is heading and keep forecasted trends top of mind when considering how to allocate digital marketing dollars

Hotels who have not moved to Google Pay Per Stay (PPS) offering are missing huge opportunity to capture demand without risking their cash flow