Expert Insights

Guests are hungry for gift vouchers. All you need to do is market them. Utilise the strategies suggested to get your gift voucher on people’s shopping radars

End-to-end rate integrity management using data analytics to track travel sellers’ flows is key to ensuring transparency across sales and distribution channels and must be a top priority

Black Friday is one of many possibilities during the year. You shouldn’t ignore “consumerism” dates but instead define a clear plan to leverage the most relevant dates for your target market

The point is that it’s time to explode the old notion of the hotel app as we move into 2020 and look at the breadth of possibilities that a hotel app store offers. Here are a few that got our

Today we take a step back to look at how hotels can use segmentation to categorize guests depending on how they booked, how long they are staying and whether they are travelling alone

A common worry is that pre-arrival upselling cannibalizes front-desk upselling, thus reducing the receptionists’ chances to upsell guests. But does that actually happen?

In this podcast we talk about the topic of Distribution Strategy, how this is changing for the future, what part do OTAs play and where does Google fit into this changing landscape.

Web designers are looking to the future and the past for inspiration. Thanks to these opposing design trends, movements and styles it’s safe to say web design in 2020 will be full of surprises.

Experiential marketing is becoming a large player in allowing the consumer to tangibilize the product or service in question, resulting in a much larger personal investment into the brand.

Strategy can be summarised in four boxes: supply, demand, own performance and relative performance (v competition). For each of these, you will have a lot of specific KPIs, data and metrics.