Expert Insights

monopoly hotels on piles of coins which are increasing in size to illustrate increasing value of hotel upselling

Definitive Covid Recovery Guide for Key Hotel Departments

Here is a collection of tips from seasoned hotel professionals which address four major departments that will be crucial during rebound phase

Read more

person using metasearch site to research flight and hotel options before booking direct

Why You Should Not Invest in Metasearch Right Now

Even if you leverage metasearch to drive direct bookings on your website, are they the type of customer to come back again and again? Nope!

Read more

Does Current Education & Training Support Revenue Manager Evolution

In this video we look at Revenue Management from the viewpoint of Education, Training Investment and Mentorship

Read more

Your Digital Marketing Checklist

Don’t Have an RMS? Easy To Follow Daily Revenue Management Check List

Have a ‘stay strong revenue strategy’ and please look at the tools that can help you do a better job – an RMS is a great place to start

Read more

tracks show different channel of train distribution routes

Distribution Management in a Pandemic

Hotels must go beyond simple distribution and try every option to “engage the customer” and convert them on your hotel/brand/loyalty site

Read more

social media icons on a mobile or tablet

Uncovering the Formula to Social Media Success: Melia Hotels

Keeping up with the ever-changing digital landscape, the brand never ceases to reach new heights with their social media communication

Read more

book with marketing terms like content and seo

Refining and Refreshing Your SEO Strategy For Changing Behaviours

If you go through the steps to check up on these areas, you’ll ensure you have a good foundation for your ongoing seo programs

Read more

maslows needs when considering asian traveller buying motives

Don’t Forget Maslow When Considering Asian Traveller Buying Motives

We look how Maslow’s Hierarchy of Needs helps us understand what is important in these times when considering Asian traveller buying motives

Read more

man piling coins up shows how google pay per stay can add demand and revenue to hotels

When Every Penny Counts, Get Revenue Generating Basics Right?

We should be easy to do business with and operate effectively and profitably as possible. So why are we making revenue generating mistakes?

Read more

red trainers amongst white trainers showing benefit of personalization messaging to increase website conversion

Hyper Personalized Hotel Website Content for Mobile?

If you’re looking to increase website mobile conversions, focusing on personalization and hyper-targeted messages is key for direct channel growth strategy

Read more