Expert Insights

Definitive Covid Recovery Guide for Key Hotel Departments
Here is a collection of tips from seasoned hotel professionals which address four major departments that will be crucial during rebound phase

Why You Should Not Invest in Metasearch Right Now
Even if you leverage metasearch to drive direct bookings on your website, are they the type of customer to come back again and again? Nope!
Does Current Education & Training Support Revenue Manager Evolution
In this video we look at Revenue Management from the viewpoint of Education, Training Investment and Mentorship
Don’t Have an RMS? Easy To Follow Daily Revenue Management Check List
Have a ‘stay strong revenue strategy’ and please look at the tools that can help you do a better job – an RMS is a great place to start
Distribution Management in a Pandemic
Hotels must go beyond simple distribution and try every option to “engage the customer” and convert them on your hotel/brand/loyalty site
Uncovering the Formula to Social Media Success: Melia Hotels
Keeping up with the ever-changing digital landscape, the brand never ceases to reach new heights with their social media communication
Refining and Refreshing Your SEO Strategy For Changing Behaviours
If you go through the steps to check up on these areas, you’ll ensure you have a good foundation for your ongoing seo programs
Don’t Forget Maslow When Considering Asian Traveller Buying Motives
We look how Maslow’s Hierarchy of Needs helps us understand what is important in these times when considering Asian traveller buying motives
When Every Penny Counts, Get Revenue Generating Basics Right?
We should be easy to do business with and operate effectively and profitably as possible. So why are we making revenue generating mistakes?
Hyper Personalized Hotel Website Content for Mobile?
If you’re looking to increase website mobile conversions, focusing on personalization and hyper-targeted messages is key for direct channel growth strategy