Expert Insights

It isn’t news anymore that hospitality as we know it has been transformed. To help hoteliers navigate we discussed the best digital strategies to adopt

We discuss why the message “don’t drop your rates” seems fine in principle and look at how it is more nuanced than just a simple do or don’t binary choice

Falling organic traffic to your website does not mean SEO is redundant. On the contrary it is more important now than ever to focus on organic search

We look at what happens when a booker visits your website, the biggest mistakes hotels make and simple tips to improve your chance of securing the booking?

Why not offer small meeting rooms to individuals needing office space or consider renting bedrooms to a company that previously had communal working spaces

In part 1 we explore the challenge to drive and convert more direct booking business, what are some basic errors made and ultimately, is it worth it?

In today’s video we are joined by Adrienne Hanna, Founder of Right Revenue Our discussion covers a number of areas with the intention of trying to explore if the role […]

In the Amazon era, consumers expect to be served relevant content or offers based on what they’re looking for. Poorly managed content makes it impossible

When promoting long staycations, take advantage of geo-targeting options to personalize offers and messages for domestic guests but exclude local residents

Facebook Groups and Quora are your bridges to these conversations and connections, making them imperative for a well-rounded marketing strategy