Expert Insights

business travel will come back post crisis

Travel Will Again Exceed Pre-Corona Levels

Will travel go down? In the short run, yes. In the mid-term, perhaps. The long term, if you ask me, definitely not. Travel is in our nature

Read more

Is Metasearch Advertising Worth It?

Metasearch Advertising: Should I Invest Hotel Marketing Budget?

A user must be looking for YOUR hotel and rates for the MetaSearch option to be available. This is part of a hotel’s “book direct” strategy

Read more

facebook logo and connected icons

How to Use Facebook to Improve Your Hotel’s Digital Marketing

By connecting actions and conversions on your website to your Facebook investment, you’ll increase the return on your marketing investment

Read more

rms hotel travel tech mindset and importance of machine learning to hotel revenue management

Where Is Travel Tech Headed In The Post Crisis Era?

In the aftermath of the COVID-19 outbreak, the global economy is still under shock and travel has only recovered to 40% of pre-COVID levels

Read more

yellow lego piece amongst stormtrooper lego pieces showing impact of personalization

The Gold List 2020 Hotels Embracing Digital Personalization

Travelers today are looking for personalized guest experiences. But how many hotels understand the essence of personalizing the guest journey?

Read more

money with rope tied in a knot reflecting importance to manage your marketing budget effectively

Hotels Need to Guard Against Aggressive Country Rates Campaigns

OTAs choose which POS to show and will ensure the rates do not appear on the local POS where they know the revenue manager resides and works

Read more

monopoly hotels on piles of coins which are increasing in size to illustrate increasing value of hotel upselling

Definitive Covid Recovery Guide for Key Hotel Departments

Here is a collection of tips from seasoned hotel professionals which address four major departments that will be crucial during rebound phase

Read more

person using metasearch site to research flight and hotel options before booking direct

Why You Should Not Invest in Metasearch Right Now

Even if you leverage metasearch to drive direct bookings on your website, are they the type of customer to come back again and again? Nope!

Read more

Does Current Education & Training Support Revenue Manager Evolution

In this video we look at Revenue Management from the viewpoint of Education, Training Investment and Mentorship

Read more

Your Digital Marketing Checklist

Don’t Have an RMS? Easy To Follow Daily Revenue Management Check List

Have a ‘stay strong revenue strategy’ and please look at the tools that can help you do a better job – an RMS is a great place to start

Read more