Expert Insights

man looking at a hotel website on a computer reflecting importance for hotels to captivate guests to generate more direct bookings leading to increased revenue

How to Convert Meeting Planners on Your Hotel Website

If your hotel has meeting and event spaces, your website must cater to meeting planners. Here is where hotel website personalization comes into play

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one girl whispering to another girl illustrating the impact for a hotel of reputation management

Guest Feedback: Why It Matters And How To Use It (+Survey Template)

Guest feedback is a gift. As a hotelier, you can’t be everywhere at all times, so you rely on guests to share what they’re thinking, experiencing and feeling

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Google Name Highlighted by a light reflecting the focus now on hotels transferring to google analytics 4

Preparing Your Hotel For The Sunset of Google’s Universal Analytics

There’s no way to import your existing data into Google Analytics 4. That makes this transition quite the change project!

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starting line of a 2 lane race reflecting importance of getting your starting price right

Your Starting Price Is Key To Success

How do you then find the correct price point from the start? The answer lies in setting the right RevPAR target, and doing so based on data

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coins flying off reflecting how conversion rates can be impacted by parity performance

How Your Conversion Rate Is Affected By Parity Performance

How much additional direct revenue could you capture if you lowered the number of parity violations and proportionally raised your conversion rates by 56%?

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man being attracted by a carrot in the same way hotels need to engage with lead nurturing from inquiry to booking confirmation

We All Know ‘BOB’ Or To Give His Full Title: “Business on the Books”

To answer my original question, ‘do we love BOB?’  The answer is a resounding YES!  But should we trust him?  Most definitely NOT!

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4 glass jars filling up with coins and a plant growing in each reflecting the balance between guests looking for eco friendly hotels or budget friendly hotels and how to market to those who want both

Why Do Some Hotels Have 15%-40% Higher Revenue Than 2019?

The research below shows hotels that have consistently implemented revenue management methodology are exceeding their 2019 numbers by 15%-40%

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travel demand In the mediterranean slows down lybra article image

Travel Demand In The Mediterranean Slows Down

Spain, Italy, Turkey and Greece are countries that capture the interest of tourists: travel demand is so concentrated they account for 68% of all research

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increasing coins with an arrow reflecting upselling trends in hotels

Why Upselling is Tailor Made For This Unusual Shape of Recovery

Hotels must rethink operations to find efficiencies, while still maximizing revenue opportunities. Automated Upselling offers a tailor-made solution

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a hotel customers opinion, or reviews, is important and here are creative ways to ask

Forget Star Ratings… We Now Have 3 Types Of Customers

Our customers have moved away from judging our product or deciding on where to stay based on star rating. We now have 3 very distinct customer types

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