Expert Insights
Travel Intentions for Spain Drop, with Balearic Islands Most Affected
Demand for travel to Spanish destinations is in sharp decline and the negative trend is continuing for third consecutive week; due to worsening fourth wave
The Brave New World of Booking Direct
The recent rise in direct bookings was an unexpected boon for hoteliers, and it might be a sign of the direction the industry is heading
7 Reasons Why an RMS Should be a Must for Hoteliers in 2021
Information sources provided by a Revenue Management System allow us to monitor the market in real time and be agile in detecting changes in trends
Why Hotel Marketing Needs to Move Beyond ROI and ROAS
In this discussion we pick up on a topic Stephanie has written about recently, namely the need for hotel marketing to move beyond the metrics ROI and ROAS
Google Hotel Ads: Anticipated “check-in date” Multiplier Now Available
The new multiplier on Google Hotel Ads means you can adjust your bid for a specific point in time and make decisions based on occupation and expected demand
3 Easy-to-Manage Guest Services That Can Boost Revenue
Today we look at 3 guest services that can be offered and booked through automation and which will help support your revenue recovery efforts
Delta Variant Stops European Tourism, Leaving Coastal Destinations Crisis
Once again, Europe is locked in new restrictions because of the spread of the Delta Variant and, as a result, tourist demand is slowing down
Hotel Benchmarking: Insider Tips to Kickstart Your Journey
It is worthwhile to look beyond the traditional idea of a compset when benchmarking your hotel and consider dynamic compsets
Email Ideas That Turn Lookers Into Bookers
With recent privacy changes affecting targeted ads, the importance of email marketing is poised to increase even further
The Many Advantages of Upselling (Revenue, Loyalty, Satisfaction)
What you really need are ways to increase your revenue or cut your costs: upselling is a rare gems that provides just that
