Expert Insights

video thumbnail image of coffee time chat with pontus and veit at berner+becker about business travel in german market

State of Business Travel in German Market and What Future Might Hold

We discuss the current situation regarding business travel in the German market. We look at which destinations are holding up and which are still challenging

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mirai article image about making your Eco-Sustainable Hotel Stand Out on Google and Booking.com

Make Your Eco-Sustainable Hotel Stand Out on Google and Booking.com

Since the end of summer 2021, Google has begun to identify eco-sustainable hotels and Google Travel users can already see information about these hotels

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lybra article image about Most Significant Causes for Decreasing Travel Demand in Europe

Most Significant Cause for Decreasing Travel Demand in Europe

Although Europe is suffering from the new wave of contagion, tourist demand in each European country shows sudden drops in travel intentions

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4 glass jars filling up with coins reflecting how hotels should consider developing sustainability plans to help drive future revenue and profits

Considerations When Setting Your Room Upgrade Pricing

So why would hoteliers set a narrow range? With no previous experience in yielded upgrade pricing, hoteliers tend to worry about discounting too much

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thumbnail image for video discussion about marriott hotel system and reports to improve commercial impact

Marriott Branded Hotel? Tips and Advice to Drive Commercial Impact

We talk about a number of the Marriott systems and reports, exploring how hoteliers can utilise them to have the best commercial impact.

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empty hammock on a beach reflecting the travel trends for 2025 including silent travel and purposeful travel

Slow Tourism: What It Is and How Hotels Are Adapting to This New Trend

Slow tourism can be applied across the entire guest stay, representing a significant opportunity for hotels to reshape their offering

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hand holding different coloured balls all mixed up reflecting different hotel demand

How To Deal With Changing Trends in Hotel Demand.

The changing demand trends in the different markets, make it necessary to review our segmentation strategies and rate structure

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Future Facing Demand Data: Key to Maximizing Revenue in Trying Times

Leveraging forward-looking demand data in revenue management has many advantages. Let’s go over the three most important ones

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Black Friday frenzy can be overwhelming for hotel marketeers

Quick Wins to Convert Black Friday Bookings on Your Website

Black Friday alone can make or break a hotel’s revenue reports for the year, so it is imperative hoteliers make sure their campaigns are set up for success

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monopoly hotel pieces on top of increasing piles of coins illustrating the importance of branded upselling strategies to boost profit

The Increase in Revenue of a Good Room Upselling Strategy

There is a general consensus that a good room upselling strategy brings a lot of value to the hotel. We summarise it in four points:

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