Expert Insights

A hotel that doesn’t apply overbooking is losing a big chunk of profitable revenue, especially with the highest BAR rates usually being sold last

Looking at a hotel’s direct channel website performance in isolation can lead to mediocre results and may not give you the best picture of the business

Guest satisfaction is an key indicator for hotels. High guest satisfaction leads to increased customer retention rates, minimizing acquisition costs

The hotel distribution landscape is as dynamic as ever. Success in this ever-changing environment requires responsiveness and swift action

We talk with Dr Don about how the hotel industry looks post pandemic, the current cost of living crisis, impact on travel this summer and perceived value

European tourist destinations are the ones craving most for British and Americans and they are trying to glean as much market information as possible

The first decision hotels should make is withdrawing from the “Payments by Booking.com” program. Our bet, however, is Booking will make it mandatory

RevMarketing Automation (RMA): What is it, Why is it important, How can it bring together the revenue and marketing teams, and what problem does it solve?

Benchmarking your hotel against your competitors is one of the most important tools in developing a robust direct channel strategy

Internal audit should pivot from a traditional rotating visit approach to a risk-focused and data-driven framework that leverages existing control processes