Expert Insights

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How To Apply Revenue Strategies To Your Direct Channel

We dive into the Revenue aspect of RevMarketing Automation and explore how revenue strategies can be applied directly to the hotel’s website

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a female face with data overlayed reflecting importance for hotels to democratize their data as a first step to successful revenue performance

CCPA, CPRA and the Changing Privacy Landscape

For all qualifying hotels operating in the State of California, it’s crucially important to keep privacy practices and disclosures up-to-date and compliant

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15 Innovative Hotel Advertisement Examples (+How To Create Ads)

Learn more about the importance of hotel advertising, the best ways to promote your property, and 15 innovative hotel advertising examples

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broken piggy bank reflecting hotels need to evaluate their metasearch budgets as a response to google removing cpa bidding

How Much Are You Losing By Not Controlling Your Hotel Price

How much are you losing by not controlling your prices and allowing other channels to sell cheaper than you do on your own website?

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human head surrounded by dots reflecting data emphasising how ai augmented decision intelligence is the next paradigm shift in hotel revenue management

Intelligent Hotel Price Automation: Leveraging AI with a Human Touch

Within the field of revenue management new AI-based solutions can provide live market intelligence, help hoteliers optimize and even price automation

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wooden blocks with letters spelling out internal external factros reflecting elements for hotels to consider when looking at demand forecasting in revenue management

Demand Forecasting in Revenue Management: Key Success Factors

But what are these data sources exactly? What do you need to focus on as you predict demand for your hotel business over the coming year and beyond?

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chinese city skyline reflecting the increase of domestic travel and international travel in and out of china now covid restrictions have been lifted

Where Will The Chinese Travel Wave Break?

With the reopening of the borders, the demand for Chinese travel has exploded and will surely continue to grow in the coming months

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resort beach in summer season reflecting importance for hotels to include tour operator business into their revenue management strategy

Bye Bye Resort Fees – How to Fill Your Pending Revenue Hole

There may not be a way to stop hotels losing revenue from resort fees, but hotels can act now to counterbalance this deficit by driving more direct bookings

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man being attracted by a carrot in the same way hotels need to win back business from otas

Are you Going to Miss The Best Time To Sell Hotel Rooms in 2023?

There are times when a hotel has the opportunity to present themselves as the remedy to travelers’ post-holiday blues; the Annual Sale is that opportunity

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beachside telescope reflecting need for hotels while forecasting forward to utilise future demand data

How Demand Forecasting Helps Increase Revenue and Develop Marketing Strategy?

Accurately forecasting future demand for hotel rooms can help hotels increase revenue in several ways. Here are the most important ones:

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