Expert Insights
Why Effective Reputation Management Is Key To Increasing Hotel Revenue
Why is reputation management crucial to a hotel’s ADR? That is simple, positive reviews lead to more bookings, and more bookings lead to higher revenue
How to Calculate Your Guest Acquisition Cost (GAC) in 2023
Here we break things down for you, explaining how to calculate guest acquisition cost and the different costs to factor in
Upcoming Challenges in Hotel Distribution That May Interest You
2023 is still quite uncertain. Analyze your current distribution and make sure it is agile. Enhance your direct channels and take control of your prices
Marketing a Dual Branded Hotel
First things first, create TWO marketing plans and TWO budgets. Before you begin your marketing plans, clearly define target markets for each of the hotels
Attribute Based Pricing: Grow Revenue and Improve Guest Satisfaction
Attribute based pricing is establishing itself as the future of hotel booking. It’s a highly effective pricing strategy to drive revenue and increase profit
2023 Hotel Marketing Trends & How Hoteliers Can Prepare
Here we look at how the travel landscape is evolving and new hotel marketing trends to shape your marketing strategies this year
Growing Contribution of Metasearch to Direct Revenue
Any source of traffic that generates 13% of total direct revenue is a must in your online marketing mix, and that’s what metasearch is today
A Simple Way to Beat the OTAs
We often don’t measure the leakage of commission to OTAs and we certainly don’t measure it against the costs of securing a direct booking
How to Conduct Your Hotel SWOT Analysis in 6 Steps
In hotel management, the SWOT analysis framework serves as a guide to understanding the position of your hotel within the market
Should Hotels Consider Charging an Energy Flat Rate Surcharge
What are the advantages of hotels levying an energy flat rate surcharge and what are the dangers that should be considered?
