Expert Insights

Following the path of virtuosity in the marketing ecosystem, we must try to avoid temptation and stay away from the seven deadly sins of distribution

You must use what you know about your hotel guest segments to craft personalized touchpoints throughout the guest journey to deliver impactful experiences

Fully understanding and optimizing your search and booking data is critical for driving revenue and strengthening engagement with travelers

Revenue management automation has been around for a number of years now. However, we now need to start thinking about automation at a higher level

Hotel rate parity is essential in today’s competitive landscape. Here is some advice that can be useful when trying to achieve it

In today’s discussion we take another look at the German hotel market as Pontus reviews Winter 2022 and looks ahead to the Summer season coming up

Your guests want more control. When it comes to their hotel stay, ABS (attribute-based selling) offers the same retail style customization they are after

If I already have a yield management solution (either as a stand-alone or built into my PMS), why do I need a revenue management system?

With limited budgets and resources, it can be challenging to compete with larger hotels and chains that have a more extensive marketing budget and reach

Just like Google, trivago has enabled free ads, which are ads that do not require a bid on the metasearch engine