Expert Insights

As you rethink your marketing strategy, copying others may get some traction, but crafting a unique identity for guests will make you a destination

Let’s explore how these personalised loyalty programmes are capturing travellers, offering not just rewards but unforgettable experiences

Whether it’s through enhancing guest communication or offering unique experiences, boosting your hotel’s revenue has never been more achievable

Some of these tips are essential to savvy revenue management practices regardless of location or seasonality. Others focus on specific concerns

Before you consider investing in your next booking engine, remember: a little bit of humanity can go a long way. We are in the hospitality business.

By opting for a dedicated data provider, businesses can ensure they receive the unbiased and accurate data needed to drive revenue strategies

I can understand why it may seem to revenue managers that an RMS is their competition, rather than a tool to help them be more effective

Tripadvisor announced some changes to its ranking algorithm and the way it displays popular hotels – and it appears to be good news for hoteliers

Booking are smart, and they’re not going to let a designation keep them from maintaining their dominant position in the EU hospitality landscape

Reducing your ota reliance doesn’t mean turning away from these platforms entirely. Instead, it’s about strategically shifting more of your bookings