Expert Insights

One good way to grow your marketing database is by featuring a compelling hotel newsletter subscription message on your website to capture opt-in contacts

Revenue managers must fully examine current and future group demand, transient displacement, available guestroom and meeting space, and non-room revenue

Working with OTAs can enhance your revenue management and distribution channel strategies, but there are also some downsides

This model is designed as a gateway to the Tripadvisor metasearch world, allowing the many hotels that are currently offline to try it risk-free.

This is video 1 of a 3 video series about hotel direct booking. In this video we focus on how your marketing and distribution could make you more attractive

Following is a high-level list of the many differences you can expect when your Universal Analytics to Google Analytics 4 migration is complete

So Mr. Fabulous GM, what should you be asking your Revenue Manager at your weekly meetings and what conversation should this spark?

The objective of price integrity is to ensure transparency and avoid misleading customers with incorrect or unjustified pricing information

Hotel pricing is a dynamic process influenced by various factors, including location, competition, customer preferences, and seasonality

Many luxury hotel GMs believe that ‘digital’ is contrary to the brand image of their premium product in the mind of their affluent guests